IQF Fruits Market: Consumer Preferences 2030

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    Market Estimation & Definition

    The IQF Fruits Industry reached USD 7.16 billion in 2023 and is projected to hit USD 10.70 billion by 2030, at a 5.9% CAGR (2024–2030). IQF refers to freezing fruits as separate pieces to lock in peak freshness, nutrition, and texture while minimizing waste—key advantages driving adoption across retail and industrial channels.

    IQF stands for “individually quick freezing,” which means each IQF fruit piece is frozen separately from the other fruits. One of the most notable advantages of IQF fruit is that it is frozen fast and at the optimum freshness, keeping its quality. Customers may now enjoy their favorite fruits without losing their nutritious benefits. This also makes it easy to avoid wasting or spoiling fruit at home. In 2023 the United States has generated 312.4 million tons of municipal solid waste. That is about 4.7 pounds per person each day. Therefore IQF Fruit demand is increased to keep fruits fresh for a long time and to reduce waste. Increased industrial demand for IQF fruits as a raw material would boost demand for IQF fruits.

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    COVID-19 Impact:

    The emergence of the coronavirus pandemic had a significant negative impact on the IQF Fruits sector. Most manufacturing connections were affected as a result of the lockdowns, creating trouble in the supply chain. Because most agricultural producers were unable to offer their products to IQF Fruits manufacturers, therefore the market demand dropped. The availability of IQF fruits market suffered and caused a decline in revenue with the shutting down of supermarkets and retail stores because of the lockdown.

    Market Restraint

    Inappropriate storage and transport facilities in small retail stores are a serious concern for businesses in developing countries. Deep freezing and storage facilities are required for IQF fruit products. Furthermore, rural areas in developing markets such as India and China face storage, refrigeration, and electrical challenges, posing a significant threat to major frozen food manufacturers. Furthermore, the absence of transportation facilities hampers the distribution of IQF fruits to households. As a result, all of these factors together hamper the growth of the global IQF fruit market size.

    The high costs associated with freezing equipment procurement may pose a significant threat to the growth of the global individual quick freeze (IQF) fruits industry. Furthermore, frozen foods contain a range of preservatives that are harmful to the human body, which is another major factor that is expected to hamper the growth of the global fruit market throughout the forecast period.

     

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    Segmentation Analysis

    by Fruit

    1.Berries
    2.Peach
    3.Prune
    4.Bananas
    5.Pineapple
    6.Mangoes
    7.Oranges
    8.Others

    by Application

    1.Retail Outlets
    2.Online Stores

    by Sales channel

    1.Direct Sales (Manufacturers)
    2.Indirect Sales
    3.Hypermarkets/supermarkets
    4.Convenience stores
    5.Specialty retail stores
    6.Traditional grocery stores
    7.Online retailers.

    by End-use

    1.Food Industry
    2.Bakery and confectionary
    3.Dairy
    4.Fruit-based beverages
    5.Breakfast cereals
    6.Retail (Households)
    7.HoReCa (Food Service Providers)

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    Regional Insights

    In North America, the IQF Fruits market accounted for the highest revenue share in 2023. The fast-paced modern lifestyles that have pushed customers to look for convenient and hygienic fruit products that reduce the usual hassles of washing and chopping fresh fruits are some of the primary factors driving the North American IQF Fruits Market. Other factors include a growing preference for nutritious foods, packaging technological advancements, and a longer shelf life.

    Europe had the second-highest IQF fruit market share in 2023 and is expected to keep this position throughout the prediction period. The large spending capacities of customers and economic stability are some of the primary factors for the growth of the frozen food business in the European region. Another aspect driving market growth is customers' hectic lifestyles, which increases demand for convenience foods.

    IQF Fruits Market, Key Players are:

    1.Ardo N.V.
    2.The Agrana Group
    3.Alasko Foods Inc.
    4. AXUS International, LLC.
    5. Danone SA
    6. Himgiri Group
    7. RDM International, Inc.
    8. SunLeaf Renewable Solutions LLP
    9. SunOpta Inc.
    10.Capricorn Food Products India Ltd.
    11.Uren Food Group Ltd.
    12.Bs Foods B.V.
    13.Rosemary & Thyme Ltd.
    14. Fruktana Ltd
    15.TAMARA Foods
    16. Fauji Fresh n Freeze Limited
    17.Milne Fruit Products Inc.
    18. Frutex Australia Pvt Ltd.
    19. Shimla Hills Offerings Pvt. Ltd.
    20.Alasko Foods Inc.

    Conclusion

    IQF Fruits are moving from a seasonal workaround to a year-round staple, marrying nutrition with convenience at scale. With USD 10.70 billion in sight by 2030, momentum will concentrate in berries, bakery/dairy integrations, and specialty retail channels—while North America and Europe anchor demand. Companies that pair product innovation with cold-chain excellence and omnichannel reach will be best positioned to capture the next wave of growth.

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