I’ve been wondering about something lately. When it comes to dating traffic, is it better to have a lot of it, or does the quality of that traffic actually make the bigger difference? For a while, I thought more was always better. If a site is getting thousands of clicks, that should mean more signups, right? But after messing around with it myself and talking with a few people in the same space, I’m starting to see it differently.

At first, my focus was just on numbers. I looked at dashboards, saw the graphs going up, and assumed that was progress. The problem was that the “progress” didn’t always translate into actual results. Tons of traffic would show up, but conversions stayed flat. Worse, some people would bounce almost instantly, which left me scratching my head. I had this thought: what’s the point of having big traffic spikes if nobody is really sticking around or taking the next step?

I’ll admit, it was frustrating. I kept asking myself, maybe I’m targeting the wrong crowd, or maybe the ads are too broad. When you chase volume, you often cast a really wide net, and not everyone who clicks is seriously interested. Sometimes they’re just curious, sometimes they’re random clicks, and sometimes they’re bots. That last one really threw me. I had a campaign once where the numbers looked great on paper, but when I dug deeper, a chunk of it turned out to be low-value clicks. That’s when the lightbulb went off.

So I shifted my approach. Instead of trying to drive as much traffic as possible, I started paying attention to who was actually coming in. Were they the kind of people that would actually engage, sign up, or interact? I narrowed my targeting and tweaked the messaging. The overall traffic dropped, but the conversions went up. Honestly, it was a bit of a surprise because I was so used to equating more clicks with more success. But once you see fewer visitors giving you better results, it changes your perspective.

One thing I noticed is that quality traffic tends to have patterns. The people who are genuinely interested spend more time exploring, clicking through, and engaging. Even if the numbers aren’t as impressive, the intent is stronger. That’s the piece that makes it all worthwhile. If someone is actively looking for what you’re offering, you don’t need ten of them—you just need one who’s serious. That’s what makes the “quality over quantity” argument so real for me.

I also think it helps to be patient. When I was obsessed with boosting traffic, I didn’t give campaigns enough time to breathe. I’d switch things too fast because I thought more clicks meant I was winning. Now, I let things run a little longer and focus on what the actual people are doing, not just the counters. That shift in mindset made me less stressed and gave me a clearer picture of what’s working.

Another thing that stood out is how important it is to test sources. Not all traffic is created equal. Some ad networks bring in curious clickers who never return, while others bring a smaller but more loyal crowd. Once I compared them side by side, it was obvious which ones were worth the money. It made me realize that throwing a budget at “volume” campaigns isn’t the smartest move if half the traffic has no real value.

If you’re in the same boat—wondering whether to chase big numbers or slow down and think about who you’re really reaching—my advice is to start small. Test, watch the behaviour, and don’t get fooled by impressive-looking graphs. You want people who stick, not just people who stop by.

I found this post helpful when I was trying to figure out what matters more in dating traffic. It digs into why quality ends up being the game-changer, even when quantity looks tempting on the surface: What matters more in Dating Traffic.

At the end of the day, I don’t think anyone should completely ignore numbers, because traffic still matters. But if you had to choose, I’d say focus on quality first. A hundred genuine visitors are worth way more than a thousand empty clicks. That’s been my experience, anyway.