EA's mobile company has struggled to grow in recent years



  • 5 Reasons Electronics Can Be FUT Coins Buying Glu Mobile.On the heels of a $1.2 billion deal to buy U.K.-based Codemasters (declared in late 2020), Electronic Arts is now setting up one of the top mobile game developers at the world.Here are five charts that illustrate why Electronics is currently paying $2.1 billion to buy Glu Mobile.

    Over the previous ten years, EA used acquisitions to construct a diversified mobile portfolio, which currently constitutes 13% of total reservations. It's dozens of cellular titles, such as older hits like Plants vs. Zombies alongside mobile versions of EA Sports titles like FIFA Mobile.

    However, EA's mobile company has struggled to grow in recent years. Mobile bookings, excluding licensing revenue, fell 10 percent in fiscal 2020, which tracked a 13% decline the year before.The mobile section has performed well over the last year with strong effects from Star Wars: Galaxy of Heroes along with FIFA Mobile, however as a team, EA's mobile games are underperforming a marketplace that is increasing at high double-digit rates.

    Meanwhile, the Glu Mobile is steadily growing into a leading mobile game producer, driven by strong results from its top three franchises -- Design Home, Harness Sports cheap FIFA Mobile Coins Baseball, along with Covet Fashion.