Growth Trajectory of the Amaranth Industry: A Global Forecast

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  Market Estimation & Definition

  Amaranth Industry, an ancient pseudo-grain belonging to the Amaranthus family, includes forms such as seeds, leaves, flour, and oil. Its high protein, fiber, essential amino acids, along with gluten-free and antioxidant-rich properties, make it a sought-after ingredient in health-oriented products.

  • The global amaranth market in 2024 stood at approximately USD 9.3 billion, with forecasts projecting a CAGR of around 18% through 2034, anticipating expansion to over USD 49 billion.

  • Other industry estimates place the growth trajectory in the 9–11% CAGR range, depending on methodology and regional scope.

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  Market Growth Drivers & Opportunities

  Key Growth Drivers:

  • Health & Nutritional Appeal: Rising consumer demand for plant-based, gluten-free, and nutrient-dense foods is fueling amaranth adoption in bakery, snacks, cereals, and functional foods.

  • Versatile Applications: The oil segment alone accounted for over USD 6 billion in 2024, projected to grow at nearly 18% CAGR, owing to properties like squalene and omega fatty acids that enhance its use in cosmetics, supplements, and culinary products.

  • Organic Trend: Organic amaranth dominated roughly USD 8.6 billion of the market in 2024, expected to grow at a similar pace as consumers increasingly prefer sustainable, clean-label ingredients.

  • Expanding Food Processing & Supply Chains: Enhanced accessibility through modern retail and e-commerce, coupled with resilient supply chains, is improving market penetration globally.

  • Demographic Shifts: Aging populations and increasing veganism foster higher demand; Europe, in particular, is experiencing growth owing to anti-lactose trends and plant-based diet popularity.

  Opportunities:

  • Functional & Beauty Industries: Amaranth oil’s antioxidant benefits offer expanding potential in wellness, skincare, and nutraceuticals.

  • Emerging Markets & Novel Formats: Increasing incorporation into ancient-grain trends via snacks, health bars, supplements, and ethnic cuisines.

  • Innovation in Milling & Processing: Advanced fractionation techniques are improving yield, quality, and product versatility.

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  Segmentation Analysis

  The global amaranth market is segmented into multiple dimensions:

  • By Product:
    Amaranth seed, amaranth oil, amaranth leaf, amaranth flour.

  • By Application:
    Food & Beverages, Personal Care, Pharmaceuticals, Others.

  • By Category:
    Organic and Conventional.

  • By Sales/Distribution Channel:
    Hypermarkets/Supermarkets, Retail Stores, Online Stores, Others.

  • By Region:
    North America (United States, Canada, Mexico),
    Europe (UK, France, Germany, Italy, Spain, Sweden, Austria, Turkey, Russia, Rest of Europe),
    Asia Pacific (China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC),
    Middle East & Africa (South Africa, GCC, Egypt, Nigeria, Rest of ME&A),
    South America (Brazil, Argentina, Colombia, Rest of South America).

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  Descriptive Take:

  • Product formats vary from whole seeds for cereal or porridge, to flour for gluten-free baking, to oil prized for cosmetic and culinary uses, and leaves featured in vegetable or supplement formats.

  • Applications demonstrate how amaranth functions across food industries (baked goods, snacks, cereals), personal care (creams, serums, wellness oils), pharmaceuticals (supplements, functional blends), plus other niche uses.

  • Category segmentation underscores the rising value of organic variants versus conventional production.

  • Distribution channels indicate both mass-market retail presence and rapid growth in digital e-commerce.

  • Regional coverage spans mature markets (North America, Europe), high-growth emerging economies (Asia Pacific, Latin America, Middle East, Africa), reflecting diverse adoption patterns.

  Country-Level Analysis: USA & Germany

  United States

  • The U.S. amaranth market reached approximately USD 1.8 billion in 2024, with an anticipated 18% CAGR through the forecast period.

  • Growth is driven by sustainable agriculture practices, the grain’s drought-resistant traits, and expansion of e-commerce.

  • Applications range from consumer food products (bakery, cereals, health foods) to cosmetics and nutraceutical supplements.

  Germany

  • Germany is emerging as a leading European market given its strong organic food sector and health-oriented consumer base.

  • Amaranth is increasingly integrated into health snacks, functional food, and wellness products.

  • The market is tracked in both revenue and volume by product type (seed, oil, leaf, flour) and by application (food & beverages, personal care, pharmaceuticals), with increasing emphasis on import-export trade dynamics.

  Key Players are

  1.Proderna Biotech Pvt. Ltd.
  2. AMR Amaranth A.S.
  3. Nans Products Pvt Ltd.
  4. Flaveko Trade Spol. S.R.O
  5. Nu-World Foods
  6. Amaranth Bio Company
  7. Amaranth Nord
  8. RusOliva Pvt. Ltd.
  9. Dk Mass S.R.O
  10. Spol S.R.O
  11. Health Valley
  12. Amaranth Resources
  13. Arrowhead Mills
  14. Nu-world Amaranth
  15. Irel Nans Products Pvt Ltd.

  Conclusion

  The global amaranth market is charting a promising growth trajectory, underpinned by health-conscious consumers, organic trends, versatile product applications, and robust innovation. With an estimated market value of USD 9–10 billion in 2024 and double-digit growth rates projected, amaranth is breaking out of its niche and gaining mainstream traction.

  The U.S. and Germany exemplify markets where sustainability, organic certification, advanced retail infrastructure, and health-focused consumer preferences converge to create fertile ground for growth. Meanwhile, opportunities in personal care, nutraceuticals, and emerging food formats herald a bright future beyond conventional categories.

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