Forum Posts

• John Cena

  • 7 posts
  Posted in the topic Anyone tried push ads for dating app advertising? in the forum News and Announcements

  October 6, 2025 3:35 AM PDT

  I’ve been experimenting with different ad formats for mobile campaigns lately, and one thing that caught my attention was push ads. I’d seen them around for ages—those little notifications that pop up on your phone even when you’re not using the app—but never really considered how effective they could be for dating app advertising. Then a friend mentioned they’d seen some surprisingly strong results using them, so I decided to dig in.

  At first, I wasn’t sold. I figured people would just ignore push notifications the same way they ignore random email promos or banner ads. But when I thought about it, dating apps are all about timing and attention. You want to reach users when they’re already in a mindset to connect or explore. Push ads, being so direct and personal, seemed like they might actually fit that context pretty well.

  My first attempt was messy. I used generic copy like “Find your match now!” or “Start chatting today!” and sent the ads at random times. The click-through rates were decent, but conversions were weak. I realized people see hundreds of messages like that a day—it didn’t stand out. So I tried to make the messages feel more natural, like how a notification from an actual app would sound: short, casual, and specific. Things like “Someone nearby just joined—check it out” worked much better.

  Timing made a big difference too. Early evenings, especially around 7–9 PM, seemed to be the sweet spot. I guess that’s when people are relaxing, scrolling, or open to distraction. Weekends performed better than weekdays, especially Fridays. It almost mirrored when people are most active on dating apps themselves.

  One thing I didn’t expect was how quickly you can burn out your audience. If you push too many notifications, people start ignoring them—or worse, unsubscribing. It’s a balance between staying visible and being annoying. I found that sending one or two well-timed push ads per day per user segment worked fine. Anything more than that felt intrusive.

  Another interesting takeaway was how push ads worked in tandem with other formats. For instance, I was running native ads at the same time, and people who’d previously seen a push ad were more likely to engage with the native ad later. It’s like push ads plant the idea, and the other formats close the loop. So I wouldn’t treat push as a standalone channel—it’s more like a reminder system that nudges interest you’ve already built elsewhere.

  I also came across an article about how advertisers are using push ads more strategically in dating app campaigns. It explained how personalization and timing can really boost engagement rates, especially when the message feels like part of the app experience instead of an outside interruption. If anyone’s curious, this breakdown was super helpful: Push Ads for Dating App Advertising. It gave me a few ideas about how to segment users based on activity and location, which actually made my next round of ads perform much better.

  The other thing I’ve learned is that push works best when you think about the user’s intent. For example, someone who’s just downloaded a dating app might be excited but hesitant. A push notification that offers a friendly nudge (“You’ve got matches waiting—don’t miss out&rdquofeels more personal than one that just says “Join now.” It’s subtle, but it makes a big difference.

  If you’re thinking about trying push ads, I’d say start small. Test a few variations, watch your frequency, and pay close attention to how your audience reacts. Don’t just copy what big advertisers are doing—what works for one niche might not work for another. Dating apps are emotional spaces, and push notifications land directly in a user’s personal space. Keep that in mind when crafting your message.

  All in all, I’d say push ads have a lot more potential in dating app advertising than I initially thought. They’re fast, affordable, and surprisingly effective when used thoughtfully. Just don’t overdo it. The line between helpful and intrusive is thin.

  Curious if anyone else here has played around with push ads for dating apps? What kind of messages or timing worked best for you?

• John Cena

  • 7 posts
  Posted in the topic Anyone tried dating traffic retargeting hacks in the forum News and Announcements

  October 3, 2025 3:01 AM PDT

  I’ve been messing around with dating traffic for a while now, and something that kept coming up in my head was whether retargeting really makes sense in this space. Like, you get a ton of visitors, most of them curious or just window shopping, and only a small slice actually converts. At first, I honestly thought retargeting might just annoy people, especially when it comes to dating ads. I mean, who wants to be followed around the internet with constant reminders of the same dating site? It felt like it would be creepy more than effective.

  That said, I kept running into the same problem: lots of clicks, low sign-ups. I was spending a chunk of budget, and traffic wasn’t the issue – people were coming in. The real pain was that they weren’t sticking around to complete the registration or take the next step. That’s when I started asking around if retargeting hacks could actually help with dating traffic conversions, instead of just blasting the same ad to the same user.

  The first time I tried it, I went the lazy way – I simply re-ran the same ad at the same people. No surprise, that bombed. It didn’t improve anything, and I even noticed some frustration comments on socials about “seeing this ad everywhere.” So yeah, lesson one: copy-pasting the same stuff doesn’t work.

  Where I started noticing some movement was when I played around with softer, slightly different angles in the retargeting ads. Instead of showing them the same flashy dating headline, I tested a calmer reminder that highlighted benefits like “chat instantly” or “join free for today.” The funny part? The conversions actually improved when I wasn’t trying so hard to be persuasive. It almost felt like people just needed that one little push to click back in and finish signing up.

  Another thing I messed with was timing. At first, I had retargeting set up to fire ads right away – like, within the first few hours of them leaving the site. That didn’t do much. When I shifted it to a couple of days later, it actually worked better. My guess is people need a bit of space before they’re ready to act. They check out a dating site once, then maybe think about it for a while, and then the reminder ad pops up just when they’re curious again.

  I won’t say it’s magic, but these little tweaks started making a noticeable difference. Even simple things like switching the call-to-action wording from “Join Now” to “Take a Look” helped conversions. And honestly, I think dating traffic behaves differently compared to something like shopping traffic. People aren’t buying shoes here – they’re making a choice about putting themselves out there. So being pushy backfires.

  If you’re curious about this topic, there are a bunch of smart takes floating around. One article I stumbled on that explains things better than I can is this one: Dating Traffic Retargeting Hacks. It digs into some hacks and explains why certain small changes matter more than others.

  What I’d also add from my own trial and error is: don’t overcomplicate it. Retargeting can be useful, but it’s not about hammering people over the head with the same message. Think of it more like giving them a gentle nudge. If they were already interested enough to click once, chances are they might circle back – you just need to be patient and keep your ads feeling natural.

  Also, don’t ignore testing. What works for me might not be the exact thing that works for you. For example, I found that a playful, almost casual reminder ad converted better than a polished, serious one. Someone else I know had the opposite results. It really depends on the vibe of the dating site and the kind of traffic you’re running.

  So yeah, long story short: I went from doubting retargeting to actually seeing it help, but only once I stopped treating it like a blunt instrument. Small tweaks, softer tone, better timing – that’s what gave me traction. If you’re on the fence, I’d say give it a try, but don’t expect the first setup to work. Keep adjusting until you see the right balance.

  Curious to hear if anyone else here has played with dating traffic retargeting? Did you find hacks that worked better than mine, or maybe a totally different approach?

• John Cena

  • 7 posts
  Posted in the topic Does dating traffic quality beat quantity in the forum News and Announcements

  October 1, 2025 2:09 AM PDT

  I’ve been wondering about something lately. When it comes to dating traffic, is it better to have a lot of it, or does the quality of that traffic actually make the bigger difference? For a while, I thought more was always better. If a site is getting thousands of clicks, that should mean more signups, right? But after messing around with it myself and talking with a few people in the same space, I’m starting to see it differently.

  At first, my focus was just on numbers. I looked at dashboards, saw the graphs going up, and assumed that was progress. The problem was that the “progress” didn’t always translate into actual results. Tons of traffic would show up, but conversions stayed flat. Worse, some people would bounce almost instantly, which left me scratching my head. I had this thought: what’s the point of having big traffic spikes if nobody is really sticking around or taking the next step?

  I’ll admit, it was frustrating. I kept asking myself, maybe I’m targeting the wrong crowd, or maybe the ads are too broad. When you chase volume, you often cast a really wide net, and not everyone who clicks is seriously interested. Sometimes they’re just curious, sometimes they’re random clicks, and sometimes they’re bots. That last one really threw me. I had a campaign once where the numbers looked great on paper, but when I dug deeper, a chunk of it turned out to be low-value clicks. That’s when the lightbulb went off.

  So I shifted my approach. Instead of trying to drive as much traffic as possible, I started paying attention to who was actually coming in. Were they the kind of people that would actually engage, sign up, or interact? I narrowed my targeting and tweaked the messaging. The overall traffic dropped, but the conversions went up. Honestly, it was a bit of a surprise because I was so used to equating more clicks with more success. But once you see fewer visitors giving you better results, it changes your perspective.

  One thing I noticed is that quality traffic tends to have patterns. The people who are genuinely interested spend more time exploring, clicking through, and engaging. Even if the numbers aren’t as impressive, the intent is stronger. That’s the piece that makes it all worthwhile. If someone is actively looking for what you’re offering, you don’t need ten of them—you just need one who’s serious. That’s what makes the “quality over quantity” argument so real for me.

  I also think it helps to be patient. When I was obsessed with boosting traffic, I didn’t give campaigns enough time to breathe. I’d switch things too fast because I thought more clicks meant I was winning. Now, I let things run a little longer and focus on what the actual people are doing, not just the counters. That shift in mindset made me less stressed and gave me a clearer picture of what’s working.

  Another thing that stood out is how important it is to test sources. Not all traffic is created equal. Some ad networks bring in curious clickers who never return, while others bring a smaller but more loyal crowd. Once I compared them side by side, it was obvious which ones were worth the money. It made me realize that throwing a budget at “volume” campaigns isn’t the smartest move if half the traffic has no real value.

  If you’re in the same boat—wondering whether to chase big numbers or slow down and think about who you’re really reaching—my advice is to start small. Test, watch the behaviour, and don’t get fooled by impressive-looking graphs. You want people who stick, not just people who stop by.

  I found this post helpful when I was trying to figure out what matters more in dating traffic. It digs into why quality ends up being the game-changer, even when quantity looks tempting on the surface: What matters more in Dating Traffic.

  At the end of the day, I don’t think anyone should completely ignore numbers, because traffic still matters. But if you had to choose, I’d say focus on quality first. A hundred genuine visitors are worth way more than a thousand empty clicks. That’s been my experience, anyway.

• John Cena

  • 7 posts
  Posted in the topic Anyone here tried a dating traffic network in the forum News and Announcements

  September 30, 2025 5:01 AM PDT

  I’ve been poking around different ways advertisers run campaigns online, and one term that kept popping up was “dating traffic network.” At first, I honestly didn’t even know what that meant. I assumed it was just ads placed on dating sites, but turns out, there’s a whole system behind it. It got me curious, and I figured I’d share what I’ve learned (and where I’m still confused) in case anyone else has been wondering the same thing.

  When I first heard about dating traffic networks, I wasn’t sure if it was worth the time. The big platforms—Google, Facebook, Instagram—already eat up so much of the advertising world, so why would anyone bother with something that sounds so niche? Plus, whenever I heard “dating ads,” I pictured sketchy pop-ups or spammy banners. That doubt was real, and maybe some of you have had the same hesitation.

  But here’s where things shifted for me. I started noticing that a ton of people I know (friends, coworkers, even family) use dating apps almost daily. Swipe culture is everywhere. That means there’s a lot of traffic moving through those platforms, and people are engaged, actively making choices, and spending a lot of time on them. It clicked for me that advertisers wouldn’t ignore such an active crowd, and that’s kind of the whole idea behind a dating traffic network.

  I gave myself a little test project to see what it was all about. Instead of going all in, I just tried to learn what makes dating traffic networks different. A few things stood out:

  • Audience targeting feels different. Instead of broad demographics, the audience is more behavior-driven. People are there to connect, interact, and make choices quickly. Ads that fit into that mindset tend to do better.

  • The formats vary a lot. Some networks focus on native ads (stuff that blends into the app or site), while others still run classic banners or redirects. What I noticed is that native-style ads didn’t feel as pushy and seemed to get more clicks.

  • Testing matters way more than I thought. Because the audience is so specific, what works on one dating traffic network might flop on another. A headline or image that feels too “salesy” just doesn’t land.

  Now, I’m not going to pretend I’ve cracked the code here, but I will say that experimenting with dating traffic networks taught me they aren’t nearly as sketchy as I once assumed. The biggest takeaway for me was realizing they’re just another channel, but one with a very engaged, very active base of users. If you can match your ad style to that environment, it seems like you stand a better chance than blasting generic ads.

  Another small insight: patience is key. I thought I’d see instant results, but the truth is, you’ve got to tweak, adjust, and sometimes scrap your first ideas. It’s not plug-and-play. I had to remind myself that trial and error is normal.

  If anyone else is curious and doesn’t know where to start, I found this write-up super helpful: Introduction to Dating Traffic Networks. It breaks things down in a way that made sense even for someone like me who’s not living and breathing ad networks every day.

  So, if you’re an advertiser (or even just experimenting with side projects), dating traffic networks might be worth exploring. I wouldn’t say they’re the magic bullet, but they’re definitely not something to dismiss either. For me, the experiment was about shifting my mindset—seeing dating apps not just as a place people meet, but as a flow of traffic that advertisers can tap into.

  I’m still learning, still testing, and still messing things up along the way. But hey, that’s kind of the fun of it, right? Anyone else here tried running ads through a dating traffic network? Would love to hear what worked (or totally failed) for you.

• John Cena

  • 7 posts
  Posted in the topic How do you even start with dating traffic in the forum News and Announcements

  September 29, 2025 4:01 AM PDT

  I’ve been tinkering with online ads for a while, but diving into dating sites felt like stepping into a completely different world. You hear people casually throw around terms like “dating traffic” and “targeting,” and at first, it just sounds confusing. I remember thinking, how do people even figure out where to get visitors for these sites without throwing money down a hole?

  At first, I tried the usual stuff I knew from regular ad campaigns—Google, social media, a bit of email lists. The problem was, dating traffic isn’t exactly the same as shopping traffic or blog visitors. You can’t just put up a banner and hope for clicks. The audience is very specific, and the platforms behave differently. Some sources are super targeted but cost more, while others are cheap but almost useless. It felt like a balancing act I wasn’t ready for.

  One thing I noticed right away was that there are several types of dating traffic sources, and each has its own quirks. Some are more organic, like SEO or content marketing, where people stumble upon the site naturally. Others are paid—think display ads, social media pushes, or affiliate networks. At first, I didn’t even realize that the mix mattered. I assumed one strategy would cover everything, but it turns out it’s more about combining approaches.

  I started experimenting with a few smaller campaigns to get a feel for it. I tried running ads on niche forums and smaller dating sites, just to see who was clicking. Then I looked at where people were coming from when they landed on my site naturally. It was a slow process, and not everything worked. Some ad networks had weird rules about dating products, and others gave traffic that never converted. But the small wins were eye-opening. You start noticing patterns—what types of placements actually bring interested users, what time of day works, which creatives resonate.

  Something else that helped me was reading up on the topic in a way that didn’t feel like a corporate manual. I found a guide that broke down the main sources and gave a beginner-friendly perspective. It wasn’t trying to sell anything, just laid out the options and pros and cons. It made me realize I didn’t need to reinvent the wheel—I just needed to understand which sources would make sense for my goals. I’d say if you’re feeling lost like I was, it’s worth checking out something like Dating Traffic Sources for Advertisers. It gave me a clear picture without feeling overwhelming.

  Through trial and error, I started noticing a few things. Paid traffic works best when you know exactly who you’re targeting. Organic traffic takes time but can be more reliable in the long run. Also, you don’t need to be everywhere at once. It’s better to pick a couple of sources, see what sticks, and then scale. I also realized tracking is key. Without keeping an eye on what’s actually bringing in real users, you’re just guessing.

  Overall, starting with dating traffic felt intimidating, but breaking it down made it manageable. I learned that it’s less about having a massive budget and more about understanding your audience and choosing the right sources. Once I got past the initial confusion, it actually became kind of fun. You start seeing the patterns, testing new angles, and slowly building something that works.